Crunch Pak Partners with Produce Moms for Co-Branded Labels
CRUNCH PAK® INNOVATION FOR 2020 INCLUDES CO-BRANDING WITH THE PRODUCE MOMS®
CRUNCH PAK® Packaging Featuring THE PRODUCE MOMS® Logo Begins Shipping January 2020
January 9, 2020 – CRUNCH PAK®, the sliced apple specialist and THE PRODUCE MOMS® have taken their partnership to a new level by co-branding CRUNCH PAK sliced apple bags with THE PRODUCE MOMS logo. Currently available are 12 oz. bags (sweet, tart, mixed) and 10 oz. bags (peeled and organic). Future plans also include a 2 oz bag to be developed for foodservice. Awareness for this new CRUNCH PAK and TPM co-branded product line will be supported through a campaign of targeted traditional and social media marketing.
Since CRUNCH PAK joined THE PRODUCE MOMS family of trusted partners in August of 2017, TPM has been a powerful source of consumer engagement for the CRUNCH PAK brand. The opportunity to do a co-branded product line was discussed in 2018 and the brand partners worked on the concept and retail placement over the past year. “CRUNCH PAK is a brand that is known for aligning with trusted brands of influence as a means to better connect with the shopper,” said CRUNCH PAK Executive Vice President and Co-founder Tony Freytag. “CRUNCH PAK identifies with THE PRODUCE MOMS as a brand that connects with women and moms interested in consuming more fruits and vegetables, so this co-branded packaging between CRUNCH PAK and TPM makes perfect sense.”