CRUNCH PAK® TO FEATURE SPONGEBOB SQUAREPANTS
Just in time for back-to-school lunches and snacks, Crunch Pak®, the sliced fruit specialist, is partnering with Nickelodeon to create packages featuring SpongeBob SquarePants characters.
The four-ounce snack packs, bundled eight to a package, will feature SpongeBob, Gary, Patrick, Sandy and Squidward and will be initially sold at Costco stores in the Northeast United States before rolling out nationwide.
Launched on July 17, 1999, SpongeBob SquarePants has reigned as the number-one kids’ animated series on TV for the last 17 years, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical and a global fan base. SpongeBob SquarePants is the most widely distributed property in Viacom International Media Networks history, seen in more than 208 countries and territories, translated in 55+ languages, and averaging more than 100 million total viewers every quarter. SpongeBob SquarePants is created by Stephen Hillenburg and produced by Nickelodeon in Burbank, Calif. The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurably optimist and earnest sea sponge, and his undersea friends.
“SpongeBob SquarePants and his friends have connected with generations of kids, and we know fans will love to see them on Crunch Pak,” said Megan Wade, product development and marketing manager. “We can’t wait to hear the response from Costco shoppers when they see these snack packs in stores.”