Crunch Pak to Launch Multiple New Products at PMA Fresh Summit

Crunch Pak to Launch Multiple New Products at PMA Fresh Summit

CASHMERE, Wash. (Oct. 11, 2018) —Crunch Pak®, the sliced apples specialist, will unveil multiple new products along with a refreshed package design in booth #1783 at the Produce Marketing Association Fresh Summit in Orlando.

One of the new products, a 12-ounce bag of sliced Honeycrisp apples, is part of the refreshed packaging design overall of the variety-specific line. In addition, the company is expanding its organic offerings to include multi-packs, several versions of SnackersÔ and DipperzÔ, and sweet and tart peeled apples in stand-up bags that were designed for easier shelf display.

“Consumer demand continues to grow for organic items and we can meet that demand,” said Megan Wade, product development and marketing manager.

Also on display in both #1783 will be a first look at a fresh cherry tray pack that Crunch Pak tested in West coast markets this summer. The package contains fresh cherries coupled with Ghirardelli chocolate in one version, almonds in another.

The company is also leveraging the exposure of PMA to launch a new line called BitezÔ. Bitez are protein snacks featuring skin-on sliced apples paired with string cheese or Chedder cheese.

“The last 12-18 months we’ve focused on protein snacks in new product development,” Wade said. “Dipperz are a great snacking item but take two hands to eat; Bitez are grab and go.”

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About Crunch Pak®

Crunch Pak® is the industry leader in fresh sliced apples. Founded in 2000, Crunch Pak® is committed to providing the highest quality organic and conventional sliced apples in the market. Crunch Pak’s family of brands includes Crunch Pak with Disney and Crunch Pak® Organics. The primary distribution is via retail channels; annually Crunch Pak creates more than 1 billion apple slices at plants in Cashmere, Wash., and New Jersey.