With Only 18 Percent of Children Eating Enough Fruits and Vegetables, Publix and Produce for Kids® Launch Campaign to Support Kids. The Campaign will raise money for Children’s Miracle Network® hospitals while helping to educate kids and parents on the benefits of a healthy diet.

(LAKELAND, Fla.) – May 28, 2008 – Publix Super Markets and Produce for Kids® (PFK), an organization that promotes the benefits of healthy eating and supports worthy causes for children, today unveiled the “Get Healthy, Give Hope” campaign, a spring initiative that will raise money for local Children’s Miracle Network® (CMN) hospitals and encourage parents to add more fruits and vegetables to their kids’ diets. A Produce for Kids national research study released earlier this month revealed that only 18 percent of America’s children are eating the recommended three or more daily servings of fruits and vegetables, and 43 percent of kids have one or less daily serving of fresh produce. The study also showed that parents spend an average of just $103 per year on fruits – or $2.00 per week – and $114.62 on vegetables.

Encompassing over 930 stores in the Southeast, the campaign will start on June 5 and run through July 2. “Get Healthy, Give Hope” sponsors Country FreshTM Vegetable Platters; Crunch Pak® Sliced Apples; Del Monte Gold® Extra Sweet Pineapple; DOLE® Packaged Salads; Odwalla® Beverages; Shuman Produce’s REALSWEET® brand Vidalia® Onions and Tropicana® Pure Premium® Orange Juice will make a monetary donation for every fresh produce item purchased during the campaign. One hundred percent of the funds raised will benefit Children’s Miracle Network hospitals in Florida, Georgia, Tennessee, Alabama and South Carolina.